Victoria Abiola Ajayi

HELLO THERE, I AM

Victoria
Abiola
Ajayi - V.A.A.

finance | women's leadership | author

IN THE NEWS

Victoria Abiola
Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman
Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman
Victoria Abiola Ajayi
Victoria Abiola Ajayi
PERSONAL MANTRA – VALUE ADDITION ALWAYS

Favourite Quotes

Victoria Abiola Ajayi
Profile & Education

Victoria is a seasoned business executive and chartered accountant. She wears multiple hats as a career professional, an entrepreneur and a socialpreneur. She is the founder of Nigeria’s foremost leading multistore and electronic gift card company, Emerald Cards Solutions. She is also the author of the book, The Precision-Led Woman, A Definitive Guide To Landing Leadership Positions.

 

She is an elected member of the global governing council of The Association of Chartered Certified Accountants (ACCA) where she serves on the Remuneration Committee. She is a member of the Institute of Directors and The Society for Corporate Governance , Nigeria. She also currently serves on the Advisory Board of a gender finance and impact investment Fintech.

 

Victoria is a staunch advocate for women’s leadership. Her desire to see women rise to the uppermost echelons of their career led to the establishment of an Accounting Women’s Network where she is actively involved in encouraging, engaging, and equipping women to develop their capacity for executive and strategic leadership.  She is a mentor to many women aspiring to have a career in finance through a structured mentoring programme within her network.  As a gender equality proponent and supporter of SDG 5, she founded (WIBA),Women Inclusive Boardroom Africa, a social enterprise that aims to develop a pipeline of middle and senior level women ready for the boardroom.

 

She is an ardent promoter of financial inclusion and financial literacy. Through her free Financial Wellness workshops, she helps individuals and staff of various organisations understand how to create a personal financial plan and meet their long term financial goals using a 3-step model she developed.

 

Victoria has an MBA from IESE Business School, Spain, a Master’s in Financial Management from Liverpool John Moores University, U.K. and a BSc.(Hons) in Applied Accounting from Oxford Brookes University. She is also an alumnus of; Executive programmes at Cambridge Judge Business School & Harvard Business School.

 

She is happily married to Adedayo Ajayi, with two children and lives in Lagos, Nigeria.

Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman
INTEREST & PASSION

WOMEN’S LEADERSHIP ADVOCATE

Through Accounting Women’s Network, female accountants and women in finance are provided a safe space to support, equip and help each other thrive in their careers through; Training, Mentoring, Advocacy and Career Development activities.

WOMEN ON BOARDS PROMOTER

Through WIBA, my goal is help a minimum of 10,000 women in middle and senior management across Africa build the capacity needed to attain board positions.

PERSONAL FINANCE EDUCATOR

Through my Financial Wellness Workshops, I help individuals and employees of various organisations understand their long-term financial goals and create a plan for them to achieve it.

SERVANT LEADER

Through my social media channels – @VAAInsights, I educate and inspire rising young leaders on how to become leaders’ par excellence.
Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman
AWARDS & recognition
Victoria Abiola Ajayi

INSPIRING LEADERSHIP EXCELLENCE

Victoria Abiola Ajayi

The Precision-Led Woman

A definitive guide to landing leadership positions
Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman

Empathy vs Sympathy

The Value Edge Podcast by VAA
Author of Precision-LED Women: A Definitive Guide to Landing Leadership Position.

Flying Solo vs Professional Networking

The Value Edge Podcast by VAA
Victoria Abiola Ajayi

Confidence vs Arrogance

The Value Edge Podcast by VAA

testimonials

What People are saying about VAA

Victoria Abiola Ajayi, Women's Leadership Advocate and Author of Precision-Led Woman

Olufunmilade Adetogun

Board of Trustee ACCA WNN
Victoria is an admirable thought leader and a blessing to us all especially within the ACCA community. Victoria is an embodiment of selflessness, brilliance, uniqueness and energy. The ACCA Women Network’s Nigeria (ACCAWNN) which Victoria founded a few weeks prior to the pandemic lock down is one of our greatest gifts for 2020. She successfully pooled together a community of dynamic and excellent oriented women with a well-defined purpose. Her leadership trait is out of the world, I keep wondering how she’s able to pull all together. Did I forget to mention is a fashionista, always looking classy at all times. I am extremely grateful to be an ally of this super woman.
Babajide Ibironke and Victoria Ajayi

Babajide Ibironke

CFO, Abuja Electricity Distribution Company (AEDC)
I find Victoria to be a thorough-bred finance professional, level-headed with calm disposition.. She is a personable, active senior member (a Fellow) of ACCA and it wasn’t a surprise to me or any other member that she won the ACCA Advocate of the year Award for Nigeria and went on to win the same Award for Africa in 2019.

She has used her reign as the Advocate of the Year as well as the Convener ACCA Women Network Nigeria to positively influence and support, guide, mentor and shape the future for other finance professional women. With her leadership skills, she continues to use both platforms to inspire and empower a lot of ACCA members.
Author of Precision-LED Women: A Definitive Guide to Landing Leadership Position.

Joseph Owolabi

CEO Rubicola Consulting | Former, ACCA President & Director at Deloitte Australia
Victoria is a visionary and entrepreneur! Since her return to Africa in the last decade, she has contributed to the development of the Nigerian economy in her role as Deputy CFO at a renowned Broadcast/ Media company and played a significant role (as an entrepreneur) in the payment card industry by championing innovation, exceptional customer delivery and customisation. I work with Victoria in developing the accounting profession in Africa. She has consistently looked for ways to give back to her community in Nigeria culminating in her election as ACCA advocate of the year in Nigeria and Africa. She supports the development of women leaders and founded (and acts as Chair of) The ACCA Women Network in Nigeria.
Author of Precision-LED Women: A Definitive Guide to Landing Leadership Position.

Yemi Faseun

Chief Talent Officer , YF Talent Partners
I call her boss mi but she insists on VAA. We had a chance meeting February 2020 and it was at a conference. From the moment we met while waiting for the conference to start, we immediately connected on a professional level. And since then, it’s been a privilege to be in Victoria’s network and for her to be within my circle of influence as well. VAA is always ready to bring fresh perspectives to every conversation.

She might not be the first person to speak, most times the last, but when she does, you‘ll quickly see the reason she kept quiet for a while, before bringing her perspectives to bear. It is always an ah-mazing pleasure to work with Victoria and I am delighted to continue to work with her and to walk with her on this journey towards greatness! VAA, keep doing great stuff!
Victoria Abiola Ajayi

Taiwo Otitoju

Brand Executive & Co-Founder, Lekki Food Bank
I worked closely with Victoria during a transformational agenda at our company with the sole objective of making it a great place to work. Her commitment, passion, and dedication for the job at hand were second to none. An egalitarian at heart, she is a strong advocate for empowering women, particularly in the workplace. She is emotionally intelligent, a problem solver, and possesses admirable leadership qualities. In addition, she has a knack for identifying exceptional talent. Victoria is “Goals”.
Victoria Abiola Ajayi

Olanrewaju Odewunmi

People and Learning & Development Specialist
Mrs. Ajayi is someone I admire a great deal. I worked directly with her for about two years and she has been my mentor since then. She maintains both a friendly and professional demeanour, and does not hesitate to share criticism (always in a constructive manner). She has helped me grow, both as a professional and as a human being. She pushes me to give more than my best at all times. Praises for a job well done, encourages me for my accomplishments. She leads by example and she is a positive force in the workplace. She is someone with great insight, top-notch problem-solving and possesses leadership skills that are worth emulating. From the time I met her, my professional working life has drastically improved. The best moments of my career are the ones I have spent working with her.

resources

articles/blog & free materials

articles
SEPTEMBER 2025

The thin line between confidence and arrogance

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The communication killer no one told you about

Most communication problems at work don’t come from what’s said; they come from what’s left unsaid. Assumptions are silent killers. They create confusion, delay tasks, leave people…
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Reject or Redirection

Not every “No” is a dead end; sometimes, it’s divine direction. Rejection hurts, yes. But what if it’s simply pointing you toward something better? Whether it’s a lost job, a missed opportunity, or a closed door, the power lies in how you respond.